Pengaruh Kualitas Produk, harga dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Cafe K-day Musami Kecamatan Peranap

Sari, Ayu Permata (2021) Pengaruh Kualitas Produk, harga dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Cafe K-day Musami Kecamatan Peranap. Other thesis, Universitas Islam Riau.

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Abstract

This study aims to see and analyze the effect of product quality, price and service quality on customer satisfaction at the K-Day Musami cafe in the role ofap district. The research method used is descriptive and quantitative methods. The research subjects were 50 respondents. The hypothesis of this study was It is suspected that the effect of product quality, price, and service quality has a significant effect on customer satisfaction at the K-Day Musami cafe in the role ofapap district. From the research there is a significant influence between product quality and customer satisfaction Cafe K-day Musami, Peranap District with a tcount value that is greater than the ttable value; . There is a significant influence between the price of customer satisfaction at Cafe K-day Musami, Peranap District with a t-count value that is greater than the ttable value; . There is a significant influence between service quality on customer satisfaction at Cafe K-day Musami, Peranap District, with a t-count value that is greater than the t-table value; There is a significant influence between product quality, price, and service quality simultaneously on customer satisfaction at Cafe K-day Musami, Peranap District with a value of Fcount that is greater than the value of Ftable. Where product quality, price, and service quality simultaneously affect customer satisfaction. thus the better the product quality, price and service quality, the better the customer satisfaction at Cafe K-day Musami, Peranap District.

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