Anggraini, Della (2020) Pengaruh Beauty Vlogger Suhay Salim Terhadap Minat Beli Produk Skincare. Other thesis, Universitas Islam Riau.
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Abstract
This research attempts to learn the influence of beauty vlogger towards consumer buying interest of skincare. Variable in this research is beauty vlogger and buying interest. Sample criteria in this research were female student of FKIP who had watched beauty vlog at Youtube and 17-25 years old. Sample used in this research are 100 respondent chosen by purposive sampling technique and data collection using a questionnaire. The data was analyzed using descriptive analysis method and statistic analyzed is using simple linear regression analysis and hypothesis testing using the t test. The result of this research indicate that the result of the t test show partially the beauty vlogger variable has a significant effect on buying interest of skincare.
| Item Type: | Thesis (Other) | ||||||
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| Uncontrolled Keywords: | Beauty Vlogger and Buying Interest | ||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
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| Divisions: | > Manajemen | ||||||
| Depositing User: | Hidayat Romi UNILAK | ||||||
| Date Deposited: | 22 Sep 2022 09:17 | ||||||
| Last Modified: | 22 Sep 2022 09:17 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/15511 |
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