Ramadhan, Indra (2020) Pengaruh Kesadaran Merk, Label Halal Dan Variasi Produk Terhadap Keputusan Pembelian Produk Makanan Mie Instan Indomie (Studi Kasus Pada Masyarakat Kota Tembilahan). Other thesis, Universitas Islam Riau.
![[img]](https://repository.uir.ac.id/style/images/fileicons/text.png) |
Text
165210120.pdf - Submitted Version Download (7MB) |
Abstract
The purpose of this study was to determine the effect of brand awareness, halal labels and product variations on purchasing decisions for indomie instant noodle food products (Case Study on Tembilahan City Society ). The sample in this study were 62 consumers. The data analysis technique used is multiple regression analysis. Based on the results of the study, it can be seen that brand awareness, halal labels and product variations have a positive and significant effect on purchasing decisions for indomie instant noodles (Case Study on Tembilahan City Society ). Brand awareness, halal labels and variations have a weak contribution to the decision to purchase indomie instant noodles (Case Study in Tembilahan City Society ) with a determination coefficient (R2) of 0.388 or 38.8%, while the remaining 61.2% is influenced by other variables not included in the study.
| Item Type: | Thesis (Other) | ||||||
|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||
| Uncontrolled Keywords: | brand awareness, halal label, product variation and purchase decisions | ||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||
| Divisions: | > Manajemen | ||||||
| Depositing User: | Mia | ||||||
| Date Deposited: | 22 Sep 2022 09:10 | ||||||
| Last Modified: | 22 Sep 2022 09:10 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/15454 |
Actions (login required)
 |
View Item |
