An Analysis Of Stylistic On Advertisements In British Fashion Magazine "harper's Bazaar"

Ramadhan, Natassa Putri (2020) An Analysis Of Stylistic On Advertisements In British Fashion Magazine "harper's Bazaar". Other thesis, Universitas Islam Riau.

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Abstract

Stylistic is a study of linguistic which studies about how someone expresses his or her ideas depend on the purpose of it. In advertisement, stylistic also exists because advertisers use a language to attract the readers’ attention to buy their product or use their service. The aim of this research was to know the stylistic on magazine advertisements especially the syntactical features. This research was descriptive qualitative. The source of the data was taken from British Fashion magazine called “Harper’s Bazaar� from September 2019 issue and April 2020 issue. In there, there were 28 advertisements and the form of the data were phrases and clauses. The instrument used in this research was documentation. From the analysis, there were one hundred and eight data in form of phrases and clauses from twenty eight advertisements. There were ten syntactical features that were analyzed. There were 46 long-noun phrases that can be found, short sentence and the use of present tense each can be found as many as 16 items, for imperative found 13 items, for ellipsis the researcher found 13 items, incomplete sentence found 3 items, for association found 3 items, for simple and colloquial found 1 item, for ambiguity found 1 item and for syntactic parallelism found 1 item.

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