Aulia, Adinda Ghina (2020) Pengaruh Labelisasi Halal Dan Gaya Hidup Terhadap Keputusan Pembelian Pizza Hut Ciputra Pekanbaru. Other thesis, Universitas Islam Riau.
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Abstract
This research was conducted to determine and analyze the effect of halal labeling and lifestyle on purchasing decisions at Pizza Hut Mall Ciputra Pekanbaru. This research was conducted with a quantitative descriptive method using primary data and secondary data obtained through interviews or interviews and research questionnaires. Respondents taken were 100 visitors as the research sample. From the results of the study, it is known that the variables of halal labeling and lifestyle together have a significant effect on consumer decisions in buying Pizza Hut products Ciputra Mall Pekanbaru.
| Item Type: | Thesis (Other) | ||||||
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| Contributors: |
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| Uncontrolled Keywords: | Halal Labeling, Lifestyle, Purchasing Decisions | ||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||
| Divisions: | > Manajemen | ||||||
| Depositing User: | Budi Santoso S.E | ||||||
| Date Deposited: | 23 Sep 2022 09:41 | ||||||
| Last Modified: | 23 Sep 2022 09:41 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/15326 |
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