Sirait, Lorena Putri (2022) Pengaruh Citra Merek Dan Kualitas Produk Terhadap Keputusan Pembelian Yamaha Nmax Pada PT Alfa Scorpii Teluk Kuantan. Other thesis, Universitas Islam Riau.
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Abstract
The purpose of this study was to determine whether there in a influence of brand image on purchasing decisions, the effect of product quality on purchasing decisions. The sample in this study were Yamaha Nmax users PT Alfa Scorpii Teluk Kuantan as many as 154 people. The sampling technique used is sample random sampling. The method for data processing used data collection scale technique, multiple linier regression, coefficient of determination, partial t test, and simultaneous test f. The result of the test that have been carried out are brand image has a positive effect an significant to purchasing decisions, prduct quality has a positive and significant effect on purchasing decisions and brand image and product quality has a positive ang significant effect on purchasing decisions.
| Item Type: | Thesis (Other) | ||||||
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| Uncontrolled Keywords: | Brand Image, Product Quality And Purchase Decisions. | ||||||
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
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| Divisions: | > Manajemen | ||||||
| Depositing User: | Saputra Yogi UNILAK | ||||||
| Date Deposited: | 05 Sep 2022 09:17 | ||||||
| Last Modified: | 05 Sep 2022 09:17 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/14813 |
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