Strategi Lembaga Penyiaran Publik Tvri Stasiun Riau (LPP TVRI Riau) Dalam Memanfaatkan Media Baru Youtube Sebagai Tempat Penayangan Konten - Konten Siaran

Fitriani, Lidya (2022) Strategi Lembaga Penyiaran Publik Tvri Stasiun Riau (LPP TVRI Riau) Dalam Memanfaatkan Media Baru Youtube Sebagai Tempat Penayangan Konten - Konten Siaran. Other thesis, Universitas Islam Riau.

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Abstract

Today's mass media are increasingly growing by providing whatever information is needed by the community, people can access information anytime and anywhere. One of the developments of mass media today is the emergence of new media among today's society. New media is very close to the community because the form of information provided by new media can be accessed anytime and anywhere. The new media that is currently developing is youtube. Youtube is a video sharing web site that is able to provide the opportunity for its users to load, watch, and share video clips to its users for free.The growing use of youtube is also used by the Public Broadcasting Institution of TVRI Riau in disseminating the content of broadcast programs on TVRI Riau. This study involved 3 informants, namely the New Media Content and Program Coordinator, the New Media Content and Program Staff, and the News Coordinator. This research method uses a qualitative method which aims to determine the Strategy of the TVRI Riau Public Broadcasting Institution (LPP) in Utilizing Youtube's New Media as a Place for Broadcasting Content, it can be seen that TVRI Riau's strategy in using YouTube is by research, planning, implementing, measurement, reporting. Before presenting content, TVRI Riau's youtube channel needs to determine content sources, select content, process sources into content, select thumbnails, determine captions, determine target audiences, promote content and after the content is broadcast, it is necessary to report any content that has been broadcast.

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