Bangun, Elmaneta Br (2022) Pengaruh Kualitas Produk, Harga, Dan Promosi Terhadap Keputusan Pembelian Pada Sup Tunjang Raihana Jl Subayang Pekanbaru. Other thesis, Universitas Islam Riau.
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Abstract
This research is aimed at knowing the effect of product quality, price, and promotion of purchasing decisions at the restaurant of Sup Tunjang Raihana Pekanbaru Jl Subayang. This research was conducted by quantitative descriptive method with the number of samples as many as 100 people, this study uses quantitaf analysis method, and the results of this study indicate that: (1) There is a significant and positive influence on product quality and price to purchase decision at the restaurant of Sup Tunjang Raihana Pekanbaru Jl Subayang. (2) Based on the results of recapitulation per dimension on the quality of the product quality and the price is known that the diaiming context has the highest score while the lowest score is promotion.
| Item Type: | Thesis (Other) | ||||||
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| Uncontrolled Keywords: | Product quality, price, promotion, purchase decision | ||||||
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
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| Divisions: | > Manajemen | ||||||
| Depositing User: | Mohamad Habib Junaidi | ||||||
| Date Deposited: | 25 Aug 2022 10:14 | ||||||
| Last Modified: | 25 Aug 2022 10:14 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/14354 |
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