Nopita, Nopita (2022) Pengaruh Privasi, Keamanan Dan Kepercayaan Terhadap Niat Bertransaksi Secara Online Di Shopee (Studi Kasus Mahasiswa FEB UIR). Other thesis, Universitas Islam Riau.
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Abstract
This study examines the influence of privacy, security and trust on the intention to transact online at Shopee. The population in this study were students of the Faculty of Economics and Business UIR who intend to transact online at shopee. The results of the study "Effect of Privacy, security and trust on the intention to transact online at shopee" the privacy variable has a significant effect on the intention to transact online, the security variable has a significant effect on the intention to transact online, the trust variable has a significant effect on the intention to transact online, and the trust variable is the most influential variable among other variables.
| Item Type: | Thesis (Other) | ||||||
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| Uncontrolled Keywords: | E-commerce, Privacy, Security, Trust and Transaction Intention | ||||||
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
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| Divisions: | > Manajemen | ||||||
| Depositing User: | Mohamad Habib Junaidi | ||||||
| Date Deposited: | 25 Aug 2022 09:59 | ||||||
| Last Modified: | 25 Aug 2022 09:59 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/14285 |
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