Putra, Ardo Chevin (2022) Pengaruh Citra Merek Dan Harga Terhadap Keputusan Pembelian Mesin Air Merek Shimizu Di Toko DNC Group Pekanbaru. Other thesis, Universitas Islam Riau.
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Abstract
The purpose of this study is to see whether there is a significant influence betweenBrand Image, Price on Purchase Decision Brand Shimizu water pumps at Dnc Group Pekanbaru. The sample in this study were custumers of Dnc GroupPekanbaru who had shopped at Dnc Group Pekanbaru with 100 respondents using the Lemeshow formula (1997). The sampling technique used in this study was the Porpusive Sampling. The method for data processing uses Multiple Liner Regression, Coefficient of Determination, partial T test, and simultaneous F test. From the results of the tests that have been carried out, it can be concluded that Brand Image has a positive and significant effect on purchasing decisions, Price has a positive effect and significant impact on purchasing decisions, and Brand Image and Price have a positive and significant impact on purchasing decisions.
| Item Type: | Thesis (Other) | ||||||
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| Uncontrolled Keywords: | Brand Image, Price, and Purchase Decisions | ||||||
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
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| Divisions: | > Manajemen | ||||||
| Depositing User: | Mohamad Habib Junaidi | ||||||
| Date Deposited: | 23 Aug 2022 09:51 | ||||||
| Last Modified: | 23 Aug 2022 09:51 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/14184 |
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