Analisis Bauran Pemasaran Mobil Bekas Pada CV. Junior Auto Cars Pekanbaru

Orinanda, Yoga (2021) Analisis Bauran Pemasaran Mobil Bekas Pada CV. Junior Auto Cars Pekanbaru. Other thesis, Universitas Islam Riau.

Text 165210769.pdf - Submitted Version Download (4MB)

Abstract

ABSTRACT ANALYSIS MARKETING MIX ANALYSIS IN CV. JUNIOR AUTO CARS PEKANBARU YOGA ORINANDA NPM : 165210769 The purpose of this study is to determine and analyze how the used car marketing mix at CV. Junior Auto Cars Pekanbaru. The population in this study are consumers who have bought a used car at CV. Junior Auto Cars Pekanbaru in 2019. The sampling technique in this study used purposive sampling, which is a sampling technique with certain considerations and which is easily accessible, namely 40 people. Data collection techniques in research using questionnaires and interviews. The data analysis technique in this study used descriptive analysis. The results of this study indicate that the used car marketing mix at CV. Junior Auto Cars Pekanbaru through Products, Prices, Places, Promotions has been very good.

Actions (login required)

View Item