Strategi Pengembangan Pariwisata Dendang Melayu Di Kota Batam

Fatih, Tegar Putra Al (2022) Strategi Pengembangan Pariwisata Dendang Melayu Di Kota Batam. Other thesis, Universitas Islam Riau.

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Abstract

The city of Batam is one of the many tourist destinations in Indonesia, of which the city of Batam is part of the province of the Riau Archipelago. Dendang Melayu tourism object is one of the tourism destinations in Batam City, this tourist attraction is one of the destinations favored by both domestic and foreign tourists. Dendang Malay also has problems, such as the bathroom facilities on Barelang beach which are not suitable for guests, especially foreign tourists, while the next complaint is that the facilities and infrastructure in the Dendang Melayu area are still far from comfortable. Apart from the damaged and smelly toilet facilities, there are also no adequate facilities for persons with disabilities, the entry ticket service is not optimal, and the management of tourist attractions is not yet good. The aim is to find out the tourism development strategy in Batam City, especially the Dendang Melayu tourist attraction carried out by the Batam City Culture and Tourism Office (Disbudpar) and its obstacles. The method used is a qualitative method; informants, namely the Head of the Batam City Culture and Tourism Office and staff. Data collection techniques are interviews, observation and documentation. This study concludes that the Dendang Melayu tourism development strategy in Batam City has not been implemented optimally, in which there are still several problems related to the management of the tourist attraction, such as cleanliness that has not been maintained and there are still many incomplete supporting facilities. The main constraining factors are the ongoing COVID-19 pandemic, which has reduced visitor interest, lack of human resources, especially cleaning staff, the low level of supervision carried out by the Batam City Culture and Tourism Office towards the Malay Dendang tourist attraction, and the absence of a fast-responsive handling system. carried out by the Batam City Culture and Tourism Office at this Malay dendang tourist attraction.

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