Faktor- Faktor Pengambilan Keputusan Pembelian Konsumen Pada Kue Bangkit Kembang Melati Pekanbaru

Tasia, Darma (2020) Faktor- Faktor Pengambilan Keputusan Pembelian Konsumen Pada Kue Bangkit Kembang Melati Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

The purpose of this research to determine the factor-factor in the consumer purchase decision making cakes rose Flower Bed Pekanbaru. Indicators used purchase decision is a situational factors, psychological factors and social factors. This type of research is located on Small and Medium Enterprises cake rose Flower Bed Pekanbaru is descriptive prioritizing the questionnaire as a data collection and data collected is then used as the main raw material for analyzing the empirical condition of the object where the purpose of investigation in the study and the research methods used by the author is quantitative. Types and data collection techniques researchers used consist of primary data was collected using questionnaires and interviews and secondary data and the data that has become available on the cake rose Flower Bed supportive. While the data analysis technique used is by using descriptive analysis techniques. Based on this analysis technique researchers assess and conclude that factor factor- analysis of consumer purchasing decision on the cake rose Flower Bed Pekanbaru in the category quite influential.

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