Proses Komunikasi Intrapersonal Terhadap Prilaku Trading Dalam Menyikapi Kerugian Berinvestasi Di Binomo

Saputra, Kurniawan (2022) Proses Komunikasi Intrapersonal Terhadap Prilaku Trading Dalam Menyikapi Kerugian Berinvestasi Di Binomo. Other thesis, Universitas Islam Riau.

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Abstract

Intrapersonal Communication Process Against Trading Behavior In Responding to Losses of Investing In Binomo Kurniawan Saputra 179110198 Intrapersonal communication is a communication event that occurs in a person's self, intrapersonal communication is also a process of processing information which in-cludes sensation, perception, memory, and thinking. Binomo is a binary trading plat-form for buying and selling financial assets, both forex, stocks and derivatives. While trading is the process of negotiating prices between buyers and sellers until an agreement is reached between buyers and sellers. This study aims to determine the process of intrapersonal communication on trading behavior in addressing the dis-advantages of investing in Binomo. This research use desciptive qualitative approach. Data collection techniques through observation, interviews, and documentation. The data from this study were obtained through various data sources in order to answer the researcher's problems, namely primary and secondary data. This research uses the theory of intrapersonal communication process according to Rahmania as the basis in making this thesis. There were 4 informants in this study. The results of this study explain the process of intrapersonal communication on trading behavior in responding to losses investing in Binomo by using the theory of the intrapersonal communication process which involves the first stages of responding to losses, namely the first experience of losing, how to deal with losses, optimistic investing, and trader knowledge. The two sensations are pounding and shaking. The three perceptions are affiliation, gambling and prohibition. The four memories are profit and loss. The fifth is thinking, namely taking a decision and solving problems when losing. Factors that play a role in the process of intrapersonal communication on trading behavior, the driving factor is the profit income target and the inhibiting factor is the lack of understanding of the movement of market assets.

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