Strategi Komunikasi Pemasaran Produk Indosat Kartu Perdana Paket Data Mentari 3GB

Eria, Cynthia (2020) Strategi Komunikasi Pemasaran Produk Indosat Kartu Perdana Paket Data Mentari 3GB. Other thesis, Universitas Islam Riau.

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Abstract

Has done research on PT.Indosat Tbk Branch Pekanbaru where problems are used as a basis in the writing of this final project is Product Marketing Communication Strategy Indosat Mentari SIM Card Data Packs 3GB. The importance of product marketing strategy in marketing no doubt. Marketers really expects to retain customers in the long term, even if it might be forever. There for, this study wanted to know what strategy to use PT. Indosat Tbk Branch Pekanbaru to improve product marketing Indosat Mentari SIM Card Data Packs 3GB. The strategy undertaken by PT. Indosat Tbk is promtion Mix Pekanbaru branch as the main component of which consists of public relations (public relations), advertising (advertising), direct marketing (direct marketing), sales promotion (sales promotion), and personal selling (direct sales). The necessary data, obtained through interviews to Mr. Hutagalung Dani Parluhutan as the head of the branch of PT. Indosat Tbk Pekanbaru branch, Mrs. Doits Marfoula and Dony Supriyadi as marketing communications. Based on this research can be concluded that PT. Indosat Tbk Pekanbaru branch provide cheaper services to all consumers to generate awareness of the product sun 3 GB of data packets. This is done by building a competitive price according to the quality of products, services and improve product quality through the expansion of the signal range. While improving quality of service through the technology that supports high quality products and the speed and accuracy of service.

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