Rukmana, Surianti (2021) Pengaruh Viral Marketing Dan Kepercayaan Pelanggan Terhadap Keputusan Pembelian Melalui Media Sosial Instagram (Studi Kasus Pada Konsumen Distro88). Other thesis, Universitas Islam Riau.
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Abstract
This study aims to determine and analyze the influence of Viral Marketing on Purchase Decisions Through Instagram Social Media, to determine and analyze the influence of Customer Trust on Purchase Decisions through Instagram Social Media, and to determine and analyze the Effect of Viral Marketing and Customer Trust on Purchase Decisions through Instagram Social Media. (Case Study on Consumers of Distro88). Based on the results of the study, it was concluded that partially the viral marketing variable did not have a positive and significant influence on purchasing decisions, while the customer trust variable influenced consumer purchasing decisions at distro88. Simultaneously the variables of viral marketing and customer trust have a positive and significant effect on purchasing decisions made by consumers at distro88.
| Item Type: | Thesis (Other) | ||||||
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| Uncontrolled Keywords: | Viral Marketing, Customer Trust, Purchase Decision, Instagram | ||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||
| Divisions: | > Manajemen | ||||||
| Depositing User: | Febby Amelia | ||||||
| Date Deposited: | 20 May 2022 11:01 | ||||||
| Last Modified: | 20 May 2022 11:01 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/10956 |
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