Hubungan Antara Tipe Kepribadian Bigfive Personality Dengan Pengambilan Keputusan Dalam Memilih Parfum

Putra, Bima Maulana (2020) Hubungan Antara Tipe Kepribadian Bigfive Personality Dengan Pengambilan Keputusan Dalam Memilih Parfum. Other thesis, Universitas Islam Riau.

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Abstract

Decision making in buying a product is a difficult thing for consumers, because it really depends on the type of personality possessed by consume rs, several studies explain that the personality type of big positive personality is a variable that can influence decision making. The aim of this research is to find out the relationship between personality types bigfive personality with decision making in choosing perfume. The research population is perfume consumers in Pekanbaru Mall with a total of 400 consumers. Data were collected using a large - scale inventory personality scale and the scale of decision making , where the sample was taken using acci dental sampling technique . The analysis technique used is to use Product Moment correlation test analysis techniques . Based on the analysis, there is a relationship between Bigfive personality and decision making in choosing perfume with a correlation va lue (r) of (0.839) with a significant value (p) of (0.035) (p <0.050). Mak a, it can be deduced hioptesis in this study received, meaning there is positive and significant correlation between personality type bigfive Personality of decision - making in choos ing a perfume. The effective contribution of BigFive Personality to Decision Making is 32.9%

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