Analisis Usaha Dan Pemasaran Jamur Tiram Di Kelurahan Kulim Kecamatan Tenayan Raya Kota Pekanbaru (Studi Kasus Pada Usaha “Agropermata”)

Amil, Yuni Hafizhah (2019) Analisis Usaha Dan Pemasaran Jamur Tiram Di Kelurahan Kulim Kecamatan Tenayan Raya Kota Pekanbaru (Studi Kasus Pada Usaha “Agropermata”). Other thesis, Universitas Islam Riau.

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Abstract

White oyster mushroom is one type of wood fungus that is currently becoming alternative choices as healthy food that is fit for consumption. Besides its delicious taste, it also has sufficient nutritional content benefit the community as food that is fit for consumption. This makes the market demand for oyster mushrooms increase. This study aims to analyze: (1) the characteristics of business actors as well business profile, (2) use of production factors, production processes, production costs, efficiency income and break even point, (3) marketing related to the channel, institutions, functions, costs, margins and marketing efficiency. This research carried out on the business of "Agropermata" oyster mushroom in Kulim Village Tenayan Raya District, Pekanbaru City, from June to October 2019. The method used in this research is a case study. Data analyzed with a qualitative and quantitative descriptive business analysis approach. From The results of the study of entrepreneur characteristics show that the age of the entrepreneur an average of 46 years and included in the productive age, length of education of entrepreneurs 16 years, 10 years experience in running the oyster mushroom business, number of family dependents 3 inhabitants. While the average age of labor is 39 years, average length of education is 10 years, average business experience is 7 years and family dependents 4 souls. Based on the cultivation process carried out the agropermata oyster mushroom business still uses drum technology, with use of 1,100 baglogs. Based on the results of the study, the total costs are issued by Agropermata oyster mushroom entrepreneurs amounting to IDR7,067,522 / process, the resulting production reaches 500 kg. gross income of IDR17,500,000 and net income of IDR10,432,478. The efficiency of the mushroom business Agropermata oysters that can be received by employers in one process production with an RCR value of 2.5. So the agropermata oyster mushroom business deserve to be developed in the future. Results for Break Even Points (Rp) namely 1,270,258 and a BEP (Unit) value of 36 kg. Mushroom marketing channel oysters made by: retailers and end consumers. The marketing functions performed by retailers include: exchange and amenities. Channel I, the purchase price of consumers at entrepreneurs is IDR 35,000 / g with a total marketing cost of IDR 976 / kg and a marketing efficiency of 2.8%. In channel II, the retailer's buying price at the entrepreneur is IDR 45,000 / kg with a total marketing cost of IDR 2,000 / kg, a marketing margin of IDR 13,000 / kg with a profit margin of IDR 11,000 / kg and a marketing efficiency of 3.45%.

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