Pengaruh Promosi Penjualan, Merchandise, dan Harga Terhadap Keputusan Pembelian (studi Kasus Pada Toserba Era 58 Di Jalan Bukit Barisan)

Renjani, Cindy Dewi (2020) Pengaruh Promosi Penjualan, Merchandise, dan Harga Terhadap Keputusan Pembelian (studi Kasus Pada Toserba Era 58 Di Jalan Bukit Barisan). Other thesis, Universitas Islam Riau.

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Abstract

This study discusses the study and analysis of sales promotion, merchandise and price of buying decision at Toserba Era 58 Bukit Barisan street. The research method used is descriptive and quantitative methods. To find and analyze the independent variables on the variables used multiple regression equations, coefficient of determination, and hypothesis testing partially and simultaneously. Study sample payment of 100 people with a purposive sampling method. The results showed that partial good sales promotion, merchandise and price prove the buying decision. Meanwhile, the variables of sales promotion, merchandise and price are significant to the variables of buying decision at Toserba Era 58 Bukit Barisan street.

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