Galingging, Eva Susanti Br (2021) Pengaruh Promosi Terhadap Keputusan Pembelian Pada Kinoi Cake And Cookies Di Pekanbaru. Other thesis, Universitas Islam Riau.
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Abstract
This study aims to determine the effect of promotion on purchasing decisions at Kinoi Cake and Cookies in Pekanbaru. The theory used uses the theory according to Rewoldt et al (1995) for the promotion variable and the theory according to Kotler (1995) in the Journal of Harsanto and Wahyu for the purchase decision variable. The approach used in this study is a quantitative descriptive method based on a correlation approach, because the data obtained are data found directly in the field, namely at Kinoi Cake and Cookies in Pekanbaru on Jl. Pomegranate No. 77 Panam. Promotions carried out by Kinoi Cake and Cookies in Pekanbaru use social media and consumer purchasing decisions are made by looking at the satisfaction of these consumers. Data collection through observation, interviews, questionnaires and documentation techniques was carried out directly in the field. The resource persons in this study were business owners, admins and consumers of Kinoi Cake and Cookies in Pekanbaru. In the research and analysis conducted, namely the influence of promotion on purchasing decisions at Kinoi Cake and Cookies in Pekanbaru.
| Item Type: | Thesis (Other) | ||||||
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| Uncontrolled Keywords: | Promotion, purchase decision, UMKM, Food Enterprises, Marketing | ||||||
| Subjects: | H Social Sciences > H Social Sciences (General) | ||||||
| Divisions: | > Kriminologi | ||||||
| Depositing User: | Febby Amelia | ||||||
| Date Deposited: | 01 Apr 2022 08:14 | ||||||
| Last Modified: | 01 Apr 2022 08:14 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/9748 |
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