Hayati, Adestia Ridha
(2021)
Strategi Komunikasi Pemberdayaan Produk Kearifan Lokal Sebagai Pariwisata "Terselubung" Oleh Dinas Pariwisata Provinsi Riau.
Other thesis, Universitas Islam Riau.
Abstract
ABSTRACT Communication Strategy for Empowerment of Local Wisdom Products as “Covert” Tourism by the Riau Province Tourism Office Adestia Ridha Hayati (169110067) The product of local wisdom is a characteristic of an area which is manifested or translated into physical form. These products can be maintained through empowerment efforts, so that their authenticity is maintained. However, efforts to empower local wisdom products can’t run optimally without support from the government. The purpose of this study is to find out about the communication strategy of empowering local wisdom products “covert” tourism by the Riau Province Tourism Office. The research method used is a qualitative method. Data collection techniques interviews, observation, and documentation. The data validity technique used triangulation technique. There were four informants in this study, consisting of the head of the creative economy, the head of the creative economy section based on arts and culture, the staff of the media section, design and science and technology in the creative economy sector and the sub-division of staffing and general affairs. The results of this study indicate that there are 5 concepts faound in the field, namely advocacy, social mobilization, strengthening social relationships and ties, media publication and direct promotion. Advocacy can be seen from the implementation of coaching, training, helping to complete licensing and legality requrements. Social mobility can be seen from the stimulation given to creative economy actors to take care of licensing letters, provide knowledge and skills and change the view or mindset of society. Strengthening social relations and ties can be seen from the cooperation built with stakeholders, associations, communities and organizations in all forms of creative economy product fields. Media publication can be seen from the use of conventional media and online media such as websites and social media. Direct promotion can be seen from direct promotion through conventional media, social media and applications that make it easier for tourists to get tourism products in Riau Province.
Actions (login required)
 |
View Item |
