Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Pada Usaha Parfum Jawara Kasturi Di Pekanbaru

Muhammad, Fadel (2020) Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Pada Usaha Parfum Jawara Kasturi Di Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

This study aims to influence the quality of products and prices on purchasing decisions on the perfume of kasturi jawara. The sample technique used is quota sampling technique data. Based on established criteria, this study uses a sample of 50 respondents. The type of data used is primary data obtained from respondents. The results of the study indicate that partially the product quality and price variables significantly influence the purchase decision variable. This means that one of the factors that influence consumer purchasing decisions is to use Javanese kastawa perfume products, namely because the product quality is quite good. product quality and price variables on consumer purchasing decisions on jawara kasturi perfume is 70.9%, while the remaining 29.1% is influenced by other factors provided by other variables not analyzed in this study, such as brand image and promotion.

Item Type: Thesis (Other)
Contributors:
ContributionContributorsNIDN/NIDK
SponsorSundari, Evaperpustakaan@uir.ac.id
Uncontrolled Keywords: Product quality and price, purchasing decisions
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: > Manajemen
Depositing User: Mia
Date Deposited: 17 Mar 2022 10:34
Last Modified: 17 Mar 2022 10:34
URI: http://repository.uir.ac.id/id/eprint/9008

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