Juita, Mesra
(2020)
Analisis Minat Konsumen Terhadap Pembelian Air Minum Isi Ulang Pada Depot Quazone Idrus Tanjung Pauh-Kuantan Singingi.
Other thesis, Universitas Islam Riau.
Abstract
To find out the product quality, price, location and quality of service most dominant to consumer interest in the Quazone Idrus-Tanjung Depot Pauh-Kuantan Singingi. The sample used was 100 respondents with purposive sampling technique. Testing the instrument using validity analysis and reliability while the data analysis method uses statistical analysis with multiple linear regression equations with the F test of 13,221. based on the results of the F test show that simultaneous quality of service significant effect on consumer interest in the Quazone Idrus Depot where F arithmetic> F table while the product quality t test results (X1) that value significant 0.621> 0.05, the price (X2) that is significant 0.133> 0.05, Location (X3) that a significant value is 0.320> 0.05, and that service quality is of value significant 000 <0.05. Then it can be said that the quality of service effect on consumer interest variables. Obtained an R value of 0.598 yang it means that the dependent variable can be explained by the independent variable by 35.8% while the remaining 64.2% is explained by other variables outside the model.
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