Perencanaan Komunikasi Inisiatif Zakat Indonesia (IZI) Dalam Mensosialisasikan Zakat Di Provinsi Riau

Mazidah, Tenty Sri (2021) Perencanaan Komunikasi Inisiatif Zakat Indonesia (IZI) Dalam Mensosialisasikan Zakat Di Provinsi Riau. Other thesis, Universitas Islam Riau.

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Abstract

Communication Planning Of The Indonesian Zakat Initiative (IZI) In Disseminating Zakat In The Province Of Riau Tenty Sri Mazidah 179110219 Communication planning is an activity that cannot be separated from the communication program. Socialization of zakat is included in the form of communication activities, in this activity communication planning is needed to develop strategies so that the programs implemented are achieved in accordance with the objectives. This study aims to determine communication planning and obstacles in disseminating zakat in the province of Riau. This study uses a qualitative descriptive approach. Data collection techniques through interviews and documentation. The data of this study were obtained from several sources, namely primary and secondary data. This research uses Philip Lesly's communication planning model as the basis for writing this scientific paper. There were 5 informants in this study. The results of this study explain the communication planning (IZI) of Riau representatives in disseminating zakat with the steps of the first two components of the organization, namely by analysis and research, policy formulation, planning program implementation and communication activities, while the second component of the public is with feedback and evaluation. . Constraints faced by IZI Riau representatives in socializing zakat are internal and external constraints, internal are from members of IZI Riau representatives and external from zakat socialization audiences.

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