Analisis Usaha Dan Strategi Pengembangan Usaha Pembesaran Ikan Patin (Pangasius. Sp) Di Desa Pandau Jaya Kecamatan Siak Hulu Kabupaten Kampar

Juanda, Abdul Aji (2021) Analisis Usaha Dan Strategi Pengembangan Usaha Pembesaran Ikan Patin (Pangasius. Sp) Di Desa Pandau Jaya Kecamatan Siak Hulu Kabupaten Kampar. Other thesis, Universitas Islam Riau.

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Abstract

Fish rearing business is a continuation activity of catfish hatchery business with the aim that the fish can be sold in the form of fish consumption. Catfish rearing business is mostly done because it is a small risk business because the fish resistance is strong and it is not a cannibalistic fish so that the production loss rate is not too large. , (2) Catfish Enlargement Business, (3) Business Development Strategy. This research was conducted for 6 months starting from July 2020 - December 2020. The research method used a case survey method in the catfish rearing business in Pandau Jaya Village, Siak Hulu District, Kampar Regency. The research was analyzed descriptively qualitatively and quantitatively through business analysis and business development strategy analysis using internal-external (IE) analysis and SWOT analysis. The results showed that (1) the age of the entrepreneur is included in the productive age with an average of 39.5 years, the average education of catfish entrepreneurs is 12 years with an average business experience of 8.75 years and the average number of family dependents totaling 4 people. Catfish rearing business is a small-scale business, (2) the results of business analysis show that the average fixed costs incurred for one production are Rp. 13.521.383/production process and the variable costs incurred for one production are Rp.64.077.899/Production process. The average amount of production is 9000kg/production process which is sold at a price of Rp.15,000/kg and an average gross income of Rp.135,000,000 with an average net income of Rp.57,400,717/production process/entrepreneur. The RCR value is 1.73, which means that the business is feasible to continue. (3) based on the I-E matrix, the catfish enlargement business is in the first quadrant position which shows the catfish rearing business is in a favorable position from internal and external factors. Based on the SWOT analysis, a strategy is made for long-term goals, namely encouraging entrepreneurs to increase production areas and create raw materials independently

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