Pengaruh Instagram @letoncoffe Terhadap Minat Pengunjung Leton Coffe Pekanbaru

Syarif, Afifah Yantikha (2021) Pengaruh Instagram @letoncoffe Terhadap Minat Pengunjung Leton Coffe Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

@Leton Coffe on the Interests of Visitors to Leton Coffe Pekanbaru Afifah Yantikha Syarif (179110019) This study aims to determine the influence of Instagram @Leton Coffe on the interest of visitors to Leton Coffe Pekanbaru. Visitors' interest appears and is formed based on the information they get from social media including Instagram. Instagram social media has many users and is able to implement various communications made for promotional activities, business and product offerings and attract visitors' interest so that @Leton Coffee's social media is a stimulus that is received by the product he sees, from there an interest arises to try the product until it reaches in the end arise the desire to buy in order to have it. In this study using explanatory research methods with a quantitative approach. Sampling using the Accidental Sampling technique, which is to determine the sampling technique based on chance or meet. The data obtained from the sample was tested with Cronbach's alpha, the results showed that each coefficient of Cronbach's Alpha for @Leton Coffe was 0.638. The reliability value of this variable has a higher value than Cronbach's Alpha, which is 0.818 and 0.918. The results showed that the items in the statements in this study were considered reliable. The results showed that in general, @Leton Coffe and visitor interest were good (positive). Judging from the influence model @Leton Coffe which significantly affects the interest of visitors to Leton Coffe Pekanbaru

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