Agroindustri Dan Pemasaran Tahu (Kasus: Agroindustri Tahu Sikim) Di Desa Sejangat Kecamatan Bukit Batu Kabupaten Bengkalis Provinsi Riau

Nazila, Yesi (2021) Agroindustri Dan Pemasaran Tahu (Kasus: Agroindustri Tahu Sikim) Di Desa Sejangat Kecamatan Bukit Batu Kabupaten Bengkalis Provinsi Riau. Other thesis, Universitas Islam Riau.

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Abstract

Tofu’s that is a processed food that can be consumed by society and has a business opportunity and profitable. The objectives the study are to analyze: 1). Characteristics of entrepreneurs, employees and traders and the profile of agroindustry enterprises Sikim Tofu’s, 2). Technology production, use of production factors, costs, production, revenue, efficiency and value-added Sikim Tofu and 3). Marketing Sikim Tofu’s in village Sejangat’s Bukit Batu Sub distric in Bengkalis District. Research method was case study on agro-industry Sikim Tofu’s in a village Sejangat’s Bukit Batu Sub distric in Bengkalis District. The study was carried out in six months from October 2020 to March 2021. The respondents in this study are entrepreneurs, four employees and four traders. Data source obtained from primary and secondary data. Data analsys were used quantitative and qualitative descriptive and value-added analysis by Hayami’s methods. Research shows that a 52-year-old businessman, 12 years of education, 13 years of experience and a total of 1 human family. The average worker age was 46 years old, with a 9.75 year average education rate, 6.5 year experience and a number family was 3.5. While the average employees age 49 years, 12 years of education, 9 years of experience and a number family was 3. The business of the sikim has been running for 13 years, a home industry, a private venture capital by Rp 14,938,000 and has a 4 person labor force. Production technologies are still traditionally. The average supply of raw materials was 100 Kg/Process and the use of an ingredient in a process consist 200 liters of water, 1,75 m3 firewood, 0,5 liters of solar oil, 3 kg salt, 0,04 liters of vinegar, 0,04 liters tofu medicin and 18,57 watts of electrtcity. Fixed costs of Rp.37,630,93 and variable costs of Rp.1,096,3564. Production was 160 kg. Gross income was Rp.1,280,000 and net income was Rp.146,014.43. Efficiency was 1.13. RCR. Value added was Rp. 2.424/kg. Margin was Rp.4,800. Value added ratio was 18,94% Labor income ratio was 15,61%, another input contribution was 49.48% and company profit 34.90%. The marketing agencies consist of retailers as middlemen to the consumer. The marketing channel was two, channel I of the from producer to retail to consumer, whereas a second line from producer to direct consumer. Tofu’s marketing functions include purchasing, sales, storage, transportation, processing, financing, standardization, directorate of hazardous products, and the provision of market information. The cost of marketing at the I channel was Rp.780,000/ kg. A marketing margin of Rp.2,000,000.00 / kg or 20%. Profit margin on the I channel was Rp.1,220.00 / kg. The efficiency of marketing on channel I was 0.20%. While on channel II directly to be consumed so that the most efficient channel was channel II.

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