Agroindustri Dan Pemasaran Keripik Pisang Di Kelurahan Sialang Munggu Kecamatan Tampan (Studi Kasus Pada Keripik Pisang Inun Wijaya)

Hermayanthi, Maydha (2021) Agroindustri Dan Pemasaran Keripik Pisang Di Kelurahan Sialang Munggu Kecamatan Tampan (Studi Kasus Pada Keripik Pisang Inun Wijaya). Other thesis, Universitas Islam Riau.

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Abstract

The agricultural sector is a source of media for raw materials in the agricultural product processing industry (agro-industry) to absorb labor and take advantage of market opportunities. This study aims to determine and analyze (1) the characteristics and profiles of banana chips entrepreneur Inun Wijaya in Sialang Munggu Village. (2) Production processes (use of raw materials and supporting materials, processing technology, production processes and use of labor) in Inun Wijaya's business in Sialang Munggu Village. (3) Inun Wijaya's banana chip business (production costs, production, income, added value and efficiency) in Sialang Munggu Village. (4) Marketing (marketing costs, margins, profits, farmer's share, and marketing efficiency) of Inun Wijaya's banana chips agro-industry in Sialang Munggu Village. This research was conducted by using the case method in Inun Wijaya's banana chips agro-industry in Sialang Munggu Village, Tampan District. Respondents taken were banana chips agro-industry entrepreneur and one seasonal worker. The data collected consists of primary data and secondary data. The data analysis used is production technology, use of production inputs, production, production costs, income, value added efficiency (RCR), marketing costs, margins, profits, farmer's share, and marketing efficiency. The results of this study indicate that (1) Inun Wijaya's banana chips agro-industry business was founded in 2015, with a business age of 5 years, the initial capital of the business is IDR 1,000,000 which comes from its own capital. Age of entrepreneur is 36 years, length of education is 12 years, business experience is 5 years and the number of dependents of the family is 4 people. (2) The technology used in Inun Wijaya banana chips agro-industry to produce output is by using simple technology. (3) The use of 33.6 kg banana as raw material / production process where the agro-industry production cost is IDR 133,000 / production process, with a total production of 18 kg / production process. Gross income of IDR 1,260.00 / production process and net income of IDR 634,913 / production process. The RCR is 2.02. The added value obtained is IDR 21,667 / production process. (4) The retailers' marketing margin is IDR 20,000 / kg, marketing costs IDR 350 / kg, farmer's share 77.78%, with a marketing efficiency of 78.17% and a marketing profit of IDR 19,650 / kg.

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