Aktivitas Promosi SMKN Pertanian Terpadu Provinsi Riau Dalam Menarik Minat Siswa-siswi Baru

Hasanto, Nanang Wahyu (2021) Aktivitas Promosi SMKN Pertanian Terpadu Provinsi Riau Dalam Menarik Minat Siswa-siswi Baru. Other thesis, Universitas Islam Riau.

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Abstract

Promotional Activities for Integrated Agricultural Vocational Schools of Riau Province in Attracting New Students Nanang Wahyu Hasanto NPM : 169110088 Promotion is an important tool for a company or agency, both on a large and small scale to keep running or continuing the company or business. The Integrated Agricultural Vocational School of Riau Province is a public school in Riau Province, as the name suggests, this school is primarily engaged in agriculture. And designated as an agricultural reference school by the Directorate of the Ministry of Education and Culture of the Republic of Indonesia. This study aims to describe the steps of promotional activities carried out by the Integrated Agricultural Vocational School of Riau Province in attracting prospective students and new students. This research uses descriptive qualitative research method. The data obtained by the researcher came from interviews and documentation and with research informants, namely the waka of student affairs, waka of curriculum and students of the Integrated Agriculture Vocational School of Riau Province. From the results of this study it is known that word of mouth, publicity through print and online media, direct marketing and sales promotions are very effective in attracting new prospective students, besides that the success rate of promotion in word of mouth is higher because the information comes from the experiences of the participants. and occurs directly between the informant and the audience so that the information will be clearer and easier to understand. In addition, publicity through online media will make prospective students get detailed information about profiles and programs at the Integrated Agricultural Vocational School of Riau Province.

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