Hidayati, Addini (2020) Analisis Bauran Pemasaran Wallpaper Sticker (studi Kasus Pada Toko Vgy Wallpaper Jl. Rajawali Sukajadi, Pekanbaru). Other thesis, Universitas Islam Riau.
|
Text
145210905.pdf - Submitted Version Download (1MB) | Preview |
Abstract
This research was conducted to find out the marketing mix of wallpaper on vgy wallpaper tore jln.Rajawali sukajadi, Pekanbaru, and to analyze the marketing mix of wallpaper stickers on vgy wallpaper store jln.Rajawali Sukajadi, Pekanbaru. The formulation of the problem in this study is how is the marketing mix of wallpaper stickers (case study: in the vgy wallpaper store jln.Rajawali Sukajadi, Pekanbaru). This research was conducted using descriptive methods that used primary data and secondary data obtained through questionnaires and interviews. Respondents taken were 99 consumers who used or purchased wallpaper stickers on the vgy wallpaper store jln.Rajawali Sukajadi, Pekanbaru. Sampling using Slovin formula with accidental non probability sampling method. From the result of filling out questionnaires by consumers, regarding the marketing mix of wallpaper stickers on the vgy wallpaper store jln.Rajawali Sukajadi, Pekanbaru namely agreeing on products, price, place / distribution, and promotions.
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | Marketing Mix |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | > Manajemen |
| Depositing User: | Mia |
| Date Deposited: | 11 Mar 2022 11:00 |
| Last Modified: | 11 Mar 2022 11:00 |
| URI: | http://repository.uir.ac.id/id/eprint/8480 |
Actions (login required)
 |
View Item |
