Evaluasi Pelaksanaan Promosi Dinas Pariwsata dan Kebudayaan Kota Pekanbaru Dalam Meningkatkan Kunjungan Wisatawan Di Pekanbaru

Nazirin, Zahrul (2019) Evaluasi Pelaksanaan Promosi Dinas Pariwsata dan Kebudayaan Kota Pekanbaru Dalam Meningkatkan Kunjungan Wisatawan Di Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

Pekanbaru is the capital of Riau Province which has quite a large number of attractions, but there are problems regarding the number of tourist visits that have not increased significantly despite the promotion of tourism efforts undertaken by the Tourism Office, lack of implementing resources such as inadequate number of tour guides , the lack of events or promotion is only done at certain events. therefore the authors are interested in conducting research on the Evaluation of the Implementation of Promotion of Tourism and Tourism Office in the City of Pekanbaru in Increasing Tourist Visits in Pekanbaru, with the aim to find out and analyze the Implementation of Tourism and Culture Promotion Office in Pekanbaru City in Increasing Tourist Visits in Pekanbaru. With this type of mixed descriptive research using questionnaires, interviews and observations as data collection materials. after conducting research it can be concluded that the Promotion of Tourism and Culture Office of Pekanbaru in Increasing Tourist Visits in Pekanbaru in the category is quite accomplished, but there are several factors that inhibit such as Lack of human resources implementing tourism Promotion, Less interesting tourism promotion carried out by the Office Pekanbaru City Tourism and Culture, Lack of events carried out and Not yet the maximum tourism promotion strategy carried out by the Pekanbaru City Tourism and Culture Office regarding the location of promotions, targets and also the types of promotions and development of tourism promotions

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