Analisis Bauran Pemasaran Usaha Martabak Djoeragan Di Jl. Kharuddin Nasution Kota Pekanbaru

Setiarini, Tri Sulis (2019) Analisis Bauran Pemasaran Usaha Martabak Djoeragan Di Jl. Kharuddin Nasution Kota Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

The purpose of this research is to find out and explain the Marketing Mix. The theory used in this study is the marketing mix with indicators of Product, Price, Place / Distribution, Promotion. Furthermore, the method used in this study is a quantitative method, which is a method based on the philosophy of positivity used to examine the population or certain sample sampling techniques that are carried out randomly using quantitative data analysis. Data collection techniques using interviews, questionnaires and documentation. Based on the results of field data analysis, it can be concluded and it is recommended that the marketing mix is in a fairly good category. This is due to the existence of supporting factors from all indicators of Product, Price, Place / Distribution, Promotion has been said to be quite good because all aspects of consumer needs have been met by Martabak Djoeragan's business and the overall obstacle factors need to be considered aspects of the product needed improvement in packaging must be distinguished from Martabak products are jumbo size and ordinary so that the product is not damaged. prices needed renewal to attract consumers such as giving discounts on certain days, promotions are further enhanced and more creative in providing information to consumers such as uploading photos through social media every day by displaying products and their prices, as well as places / distribution such as adding parking areas . It should be improved to help the business of Martabak Djoeragan on Jl Kharuddin Nasution Pekanbaru City.

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