Analisis Strategi Komunikasi Pemasaran Pariwisata Melalui Eksplorasi Budaya Oleh Rumah Budaya Siku Keluang ( Studi Pada Daerah Koto Lamo Kampar Kiri Hulu Riau)

Sulismawati, Nurul (2019) Analisis Strategi Komunikasi Pemasaran Pariwisata Melalui Eksplorasi Budaya Oleh Rumah Budaya Siku Keluang ( Studi Pada Daerah Koto Lamo Kampar Kiri Hulu Riau). Other thesis, Universitas Islam Riau.

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Abstract

The Siku Keluang Cultural House is an artist initiative founded in 2011 by a group of artists in Pekanbaru Riau. This is a non-profit organization that strives to suport the advancement of art ideas and a larger scope of culture, through exihibitions, art festivals, coffe laboratories, workshops. This study aims to determine the marketing communication strategy carried out by the siku Keluang Cultural House. This study uses a qualitative method with descriptive presentation. This data was colleected through observation, interviews, and documentation. This study uses the of Grand Strategy Pull and Push Strategy based on Tourism Marketing Communication Strategy (SKPP). The results of this study indicate that the marketing strategies undertaken by the Siku Keluang Cultural House tend to utilize social media instagram and facebook and are trying to utilize electronic media to expand the publication of their activities.

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