Komunikasi Pemasaran Dinas Kepemudaan Olahraga Dan Pariwisata Dalam Memasarkan Wisata Danau Menduyan Desa Kota Lama Kabupaten Indragiri Hulu (Studi Pada Promosi Danau Menduyan)

Septryfirana, Nurhidayanti (2019) Komunikasi Pemasaran Dinas Kepemudaan Olahraga Dan Pariwisata Dalam Memasarkan Wisata Danau Menduyan Desa Kota Lama Kabupaten Indragiri Hulu (Studi Pada Promosi Danau Menduyan). Other thesis, Universitas Islam Riau.

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Abstract

This thesis discusses the marketing communication of the youth sports and tourism services in marketing lake tourism in the old town of Indragiri hulu regency which focuses on promotional studies. Promotion is an effort to increase sales by providing stimulior persuasions that generate the purchasing power of goods and services. At this time many regions are competing to develop tourism one of which is menduyan lake tourism. Menduyan lake is one of the attractions in the Indragiri hulu regency.This researcher uses qualitative research methods and this study uses theory of marketing communication. This researcher aims to find out how the youth and sports tourism services do in promoting lake menduyan tourism. This research used direct interview method to representatives supportive representatives in oder to obtain valid data which was expected. Then the research conducted observations and documentation so that the data obtained was more perfect and researchers can find inhibiting factors such as limited budget funds, damaged roads and supporting factors such as member cooperation, assertive leaders and promotional tools used in carrying out promotion. From the results of research that was found the way carried out by the service that is promotion mix such as advertising, sales promotion, direct marketing, avents and experience, personal sales and public relations and publicity. This promotion mix it can be found that the promotion carried out by the agency use brochures and other social media.

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