Analisis Pemenuhan Kebutuhan Informasi Konsumen Melalui Aplikasi Traveloka Dalam Pemesanan Hotel Grand Hawaii Pekanbaru

Wicaksana, Fachry (2019) Analisis Pemenuhan Kebutuhan Informasi Konsumen Melalui Aplikasi Traveloka Dalam Pemesanan Hotel Grand Hawaii Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

Traveloka is a company that provides online flight and hotel ticket booking services with a focus on domestic travel in Indonesia. Traveloka was founded in 2012 by Ferry Unardi, Derianto Kusuma, and Albert Zhang. Grand Hawaii Hotel Pekanbaru is a company engaged in the hotel business. Founded January 19, 2013 with the quality of a 3-star hotel and the number of rooms reaches 100 rooms. The theory used in this research is use and gratifications which is the fulfillment of needs with the media to meet the personal and social needs of the audience. This study used qualitative research methods. This study aims to analyze the fulfillment of consumer information needs through the Traveloka application in booking Grand Hawaii Pekanbaru hotels. This research uses interview method to those who support it in order to get valid data and as expected. In conducting interviews researchers used the Snowball theory which is a method for identifying, selecting and taking samples in a continuous chain of relationships. Then the researchers make observations and documentation to enrich data analysis, which is expected to make the data more perfect. The results of this study are Traveloka as a medium to meet the needs of consumers of the Grand Hawaii Pekanbaru Hotel are met and Traveloka has also succeeded in providing improved graphics in bookings at the Grand Hawaii Pekanbaru hotel compared to other ticket booking applications such as Pegipegi, Tiket.com or even Walk in.

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