Aktivitas Komunikasi Pemasaran Sekolah Menengah Atas Lembaga Ketahanan Masyarakat Desa Kandis Kabupaten Siak Dalam Menarik Minat Calon Siswa Baru

Sahata, Arion (2019) Aktivitas Komunikasi Pemasaran Sekolah Menengah Atas Lembaga Ketahanan Masyarakat Desa Kandis Kabupaten Siak Dalam Menarik Minat Calon Siswa Baru. Other thesis, Universitas Islam Riau.

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Abstract

This study aims to determine Marketing Communication and its factors be a supporter and inhibitor used by Kandis LKMD SMA Siak Regency in Attracting Prospective New Student. Educational competition in the world of education to get propesctive new students increasingly stringent making senior high school the village community resilience institute Kandis Siak Regency in attracting prospective new students. Then marketing communication is a marketing activity using communication techniquesaims to provide information to many people for the purpose of the company can be achieved, namely an increase in income from the use of services or purchase of product offered. This study uses a qualitative method, positive from the surrounding community. The researcher has the principal, teacher, chair of tata business, and administrative staff as the main information. Data collection technique use observation, interviews, and documentation. Data validity is done by triangulating primary and secondary sources by obtaining high school marketing communications LKMD Kandis Siak Regency in Attracting Prospective New Students with marketing, namely advertising, sales promotion personal selling, relationship community, and direct marketing to the community or prospective new students. But there are several supporting factors and inhibiting factors in doing marketing to the public is an active factors in extracurricural activites in the field sports and also the academic field and the inhibiting factors are less complete than either laboratories and also the parking of vehicles and long distances as well erratic schedules and lack of online media used to do marketing activities that make the school less attention wide community. The relationship between internal parties in the school is very strong needed to create a good name and public trust for Kandis LKMD High School in Siak Regency and is still good considering the number of students who are there is and still little

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