Persepsi Mahasiswa Terhadap Periklanan Islami (studi Pada Mahasiswa Dan Mahasiswi Universitas Islam Riau)

Astuti, Puji (2019) Persepsi Mahasiswa Terhadap Periklanan Islami (studi Pada Mahasiswa Dan Mahasiswi Universitas Islam Riau). Other thesis, Universitas Islam Riau.

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Abstract

This study was motivated by the rising of adversitement that develop recently which become the important thing not only for producen of goods and services but also for costumer. Though Islam does not regulate explicitly about adversiting, however in Islam there are basic principles related to ethics in adversiting. A businessman uses adversiting service must follow the regulation that has in etchics adversiting according to Islamic rules. The formulation of problem in this research was how is the perception of male and female students of UIR on islamic adversiting. The purpose in this research was to know the perception of male and female students of UIR on islamic adversiting. Theoritical framework in this research is that islamic adversiting is determined by the islamic principles. This is field research with qualitative method. Data that used in this research was primary and secondary data. The total population in this research were all male and female students of UIR in academic year 2018-2019 with the total numbers 27.652 and samples were 100 students. In taking samples, it used random sampling. From 100 students who stated strongly agree were 3808 or 30%, respondents who stated agree were 5636 or 44%, respondents who stated neutral were 3087 or 24%, respondents who stated disagree were 324 or 3% and respondents who stated strogly disagree were 39 or 0%. Based on data analysis, the result of this research indicates the average score of this research was 379 in the range of agree with percentage 44%, it means the perception of male and female students of UIR on islamic adversiting is agree. The suggestion in this research is each adversiting must close aurats in dressing and must be open in promoting a product or service.

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