Analisis Bauran Pemasaran Usaha Martabak Djoeragan Di Jl. Kaharuddin Nasution Kota Pekanbaru

Sembiring, Yenmira Lois Sandra Br (2021) Analisis Bauran Pemasaran Usaha Martabak Djoeragan Di Jl. Kaharuddin Nasution Kota Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

The purpose of this study is to determine and explain the marketing mix. What is used in this research is the marketing mix with indicators of product, price, place / distribution, promotion. Furthermore, the method used is the quantitative research method, which is a research method based on the positivist philosophy, used to examine the population or certain samples, the sampling technique is carried out randomly, the analysis of quantitative data. The data collection technique used the interview method, questionnaire, and documentation. Based on the results of field data analysis, it can be concluded and suggested that the marketing mix is in the Good category. This is due to the supporting factors of all indicators, products, prices, place / distribution, promotions have been said to be quite good because all aspects of consumer needs have been fulfilled by the standard size martabak djoeragan business so that the product is not damaged. Prices needed to be renewed to attract consumers, such as giving discounts on certain days, promotions should be further enhanced and more creative in providing information to consumers, such as uploading photos every day through social media by displaying attractive products to make them look attractive to consumers and their prices. , as well as place / distribution such as the addition of a parking area. It should be further improved so that it helps the running of the martabak djoeragan business at Jl. Kaharuddin Nasution, Pekanbaru City.

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