Utami, Putri Rahmi (2021) Analisis Desain Kemasan Produ Kkue Kering Titta Snack Diharapan Raya Kota Pekanbaru. Other thesis, Universitas Islam Riau.
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Abstract
This study aims to analyze the packaging design of the Titta Snack Cookies product in assessing the feasibility of the packaging design, the author only focuses on product packaging. The assessment indicators used include graphic design, design structure, and product information. Furthermore, the method used in this study uses quantitative research methods, namely methods based on the philosophy of positivism are used to examine certain populations or samples, sampling techniques are carried out randomly.Data collection techniques using methods using interviews, questionnaires, and documentation. The data collection technique uses a Likert scale, in assessing the highest answer, strongly agrees, a score of 5 is made and strongly disagrees is given a score of 1. The analysis is carried out as on the Likert scale. Based on the analysis of the assessment indicators carried out, namely the packaging design of the Titta Snack Cookies product is feasible and acceptable to consumers.
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | Product Design, Graphic Design, Structure Design and Product Information |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | > Administrasi Bisnis |
| Depositing User: | Febby Amelia |
| Date Deposited: | 24 Feb 2022 10:25 |
| Last Modified: | 24 Feb 2022 10:25 |
| URI: | http://repository.uir.ac.id/id/eprint/6688 |
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