Analisis Bauran Pemasaran Produk Lempuk Durian Pada Usaha Industri Lempuk Durian Di Desa Selat Baru Kecamatan Bantan Kabupaten Bengkalis

Kurnia, Helmi Dwi (2021) Analisis Bauran Pemasaran Produk Lempuk Durian Pada Usaha Industri Lempuk Durian Di Desa Selat Baru Kecamatan Bantan Kabupaten Bengkalis. Other thesis, Universitas Islam Riau.

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Abstract

Product marketing greatly affects the continuity of the success of the product being marketed Of course, this is inseparable from the form of the strategy carried out to support marketing success This is inseparable from the marketing location, product prices, and promotions. Marketing of durian clay products in Selat Baru Village has not carried out all forms of marketing activities to successfully market clay durian products so that marketing activities have not developed. The purpose of this study was to determine the analysis of the marketing odor of Durian Lempuk products in the Durian Lempuk Industry in Selat Baru Village, Bantan District, Bengkalis Regency. The research method used is a qualitative method with data collection techniques through observation, interviews and documentation. The Discussion on the Marketing Mix of Lempuk Durian Products has not yet implemented a form of marketing strategy So that the development of durian pile products does not change the success rate because it is influenced by high prices, a place that is not strategic, and there has been no promotion outside the city. Conclusion The marketing of Durian Lempuk Bauaran products has not been implemented optimally so that it has an impact on the level of increasing sales of durian pile. Researchers suggest that clay business owners determine prices that are not too expensive, determine sales locations in strategic locations, and factories outside the region as well as the need for Industrial Services to market outside the region.

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