Analisis Bauran Promosi Riau Vape Corner Vaporizer Di Kota Pekanbaru

Alqadri, Firzan (2021) Analisis Bauran Promosi Riau Vape Corner Vaporizer Di Kota Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

This study aims to determine whether there is an effect of the promotional mix of Riau vape corner on the sales volume of vaporizers in the city of Pekanbaru. This study uses quantitative methods with descriptive survey research. The technique used for the sample is incidental sampling with criteria determined by a sample of 30 people. Types and sources of data used are primary data and secondary data. The data analysis technique used test and coefficient of determination. The results of this study indicate that the promotional mix (X) Riau Vape Corner has been done well at 90.29% and is in the good category while the sales volume (Y) Riau Vape Corner has also been done well at the amount of 91.5% and into the good category. Then it can be seen from the results of the t test, t arithmetic is greater than t table (3,875 > 1,701), then H0 is rejected and Ha is accepted. The results of this study have an effect of 34.9% and to be influenced by several other factors such as compatibility, aesthetics and several other factors.

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