Tanggapan Perokok Terhadap Label Peringatan Larangan Bergambar Pada Kemasan Rokok

Aulia, Nurul Qory (2021) Tanggapan Perokok Terhadap Label Peringatan Larangan Bergambar Pada Kemasan Rokok. Other thesis, Universitas Islam Riau.

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Abstract

This study aims to determine and analyze how the response of smokers to the warning label on the prohibition of images on cigarette packaging. This study focuses on the response of Riau Islamic University students to warning labels for prohibiting cigarette packaging. Responses of students/I active and passive smokers at the Islamic University of Riau. Feedback in the form of criticism, suggestions, evaluation. A warning label is a label affixed to the product, or found in the product instructions. Data collection techniques used are observation, interviews and documentation. The subject of this study used a snowball sampling technique. The results of the study found that the response of smokers to the pictorial prohibition label on cigarette packs was not too ignored by smokers. The reason is, the negative impact of the ban is not felt by smokers. The size on the pictorial prohibition label is very standard and makes it easy for readers to read it, the color on the label is made not too flashy, the design is very simple and the layout arrangement is in accordance with the pictorial prohibition warning label on cigarette packaging.

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