Analisis Gaya Komunikasi Organisasi Di Audio Visual Fakultas Ilmu Komunikasi Universitas Islam Riau Dalam Menciptakan Konten Kreatif

Suhendi, Muhammad Alpin (2021) Analisis Gaya Komunikasi Organisasi Di Audio Visual Fakultas Ilmu Komunikasi Universitas Islam Riau Dalam Menciptakan Konten Kreatif. Other thesis, Universitas Islam Riau.

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Abstract

This research was conducted to see the style of organizational communication carried out by audio visual communication faculty of the Islamic University of Riau in creating creative content. This research aims to analyze and find out how the application of organizational communication style in Audio Visual Faculty of Communication Science Islamic University of Riau in creating creative content, as well as finding out the factors that hinder members of Audio Visual Faculty of Communication Science, Islamic University of Riau in creating creative content. In this study using an understanding of qualitative methods where this method aims to conduct research in a special natural context, use various natural methods and describe in language to fully understand the phenomena experienced by the object of research, such as behavior, perceptions, motivations, and actions with data collection techniques that include field observations in order to obtain objective and accurate data and information. The data validity technique uses the triangulation technique. There were six informants in this study, consisting of the Chair of AVF UIR for the 2018/2019 period, the secretary of the AVF UIR for the 2018/2019 period, the treasurer for the AVF UIR for the 2018/2019 period, the active AVF UIR for the 2018/2019 period, the head of the editorial division of the AVF UIR active for the 2018 period. /2019, the head of the NEWS AVF UIR program for the 2018/2019 period. This informant was taken based on the organizational structure of AVF UIR. The subjects of this study were selected through purposive sampling technique. The results of this study indicate that there are six styles of organizational communication carried out by Audio Visual Faculty of Communication Science, Islamic University of Riau in creating creative content and the factors that hinder members of Audio Visual Faculty of Communication Sciences, Islamic University of Riau in creating creative content. occurs between the chairman to members, members to the chairman, as well as members to fellow members and in terms of limited tools as well as discipline andbalance skill that has not been evenly distributed.

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