Analisis Retail Mix Pada Indomaret Marpoyan Gerai 23 Pekanbaru

Putri, Delpa (2019) Analisis Retail Mix Pada Indomaret Marpoyan Gerai 23 Pekanbaru. Other thesis, Universitas Islam Riau.

Preview

Text 147210362.pdf Download (1MB) | Preview

Abstract

The retail business does not only sell products in store (retailing) but also outside the store (nonstoreretailing). Activities carried out in the retail business are selling various products, services, or both, to consumers for personal and joint consumption purposes. One of them is to know the needs of its customers. This study aims to find out what factors consumers do in shopping in a place. Indicator of promotion evaluation, place, price and product, and condition of company organization. This type of research which is located in the sub-district of Marpoyan Pekanbaru is a descriptive survey, which prioritizes questionnaires as a means of collecting data and data collected with this tool and then becomes the main raw material for analyzing the empirical conditions of the objectivity of research objectives at meticulous locations. The population and sample in this study are the owners of 1 person, employees 4 people and consumers 30 people. Consumers in this case are those who shop at Indomaret. The types and data collection techniques used consisted of, primary data collected using questionnaire list techniques and interviews and secondary data collected using observation techniques. While the data analysis technique used is by using a frequency table tool. Based on this analysis technique the researcher assessed and concluded that the retail mix carried out in Indomaret was in the fairly good evaluation interval. Recommendations, which need to be considered by the Indomaret 23 marpoyan outlets are places / locations that are thought to disturb small traders and also facilities in Indonesia such as parking areas that have no security or convenience, products that are sold in Indomaret are expected to be more varied, unstable prices and conduct more intensive promotions.

Actions (login required)

View Item