Analisis Penggunaan Media Sosial Bagi Masyarakat Suku Sakai Kesumbo Ampai Dalam Memperkenalkan Kebudayaannya

Romaya, Henika (2021) Analisis Penggunaan Media Sosial Bagi Masyarakat Suku Sakai Kesumbo Ampai Dalam Memperkenalkan Kebudayaannya. Other thesis, Universitas Islam Riau.

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Abstract

This study aims to analyze the use of social media, namely Youtube, Instagram and Facebook as a medium to introduce culture to the Sakai tribal community in Kesumbo Ampai Village. This study uses the concept of social media use (amount of time, media content and media relations with individuals and the concept of measuring the success of social media use (reach and engagement). This study uses a qualitative descriptive method with the subject of social media admins from the Sakai Kesumbo Ampai tribal community. The results of this study This shows that: “Social Media Use”, namely (1) The amount of time, to see the amount of time a user is active in using social media, the amount of time using the account is still not maximized (2) Media Content, to view the information submitted and draw it uploads, in each uploaded post only provides brief and incomplete information as well as the appearance of uploads that there are still many that are not interesting (3) Media Relations with Individuals, to see how close the audience is with the media. In the account used for proximity audience with the media is still not wide because of Its affinity is only dominated by the Sakai people who live in Duri, especially in the sub-district of Bathin Solapan, Kesumbo Ampai village. “Successful Use of Social Media”, namely (1) Reach, to see how far the location has been reached, the location reached is still not widespread. (2) Involvement, to see the interactions that occur between users and visitors and also see the extent of public interest in every upload. There is still little visitor interaction, so that not many people know and visit the account.

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