Pengaruh Bauran Pemasaran Jasa Terhadap Keputusan Wisatawan Mengunjungi Objek Wisata Alam Mayang Pekanbaru

Setiawan, Andi (2019) Pengaruh Bauran Pemasaran Jasa Terhadap Keputusan Wisatawan Mengunjungi Objek Wisata Alam Mayang Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

The sustainability and success of tourism destinations is not forgotten by the marketing mix for maintain the existence of tourism itself. Mayang Nature Tourism Object is one of the destinations located in Pekanbaru with various rides and facilities available. Relating to the mix marketing, then the application of the service marketing mix is expected to be able to attract visitors in making a visit to Mayang Nature Tourism Object is one of the destinations located in Pekanbaru. This type of research is explanatory research with a quantitative approach. The independent variable in this study is Service Marketing Mix (X) while the dependent variable is a Purchase Decision (Y). Analysis of the data used is descriptive analysis and regression analysis simple linear. Based on simple linear regression analysis shows the service marketing mix variable have a significant and jointly significant effect on visiting decisions. Test result shows the significant influence of the service marketing mix variable.

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