Aktivitas Komunikasi Pariwisata Dinas Pariwisata Pemuda Dan Olahraga Kabupaten Pelalawan Dalam Mempromosikan Permainan Jong Katil Di Kecamatan Kuala Kampar Sebagai Event Wisata

Rahayu, Anggun (2021) Aktivitas Komunikasi Pariwisata Dinas Pariwisata Pemuda Dan Olahraga Kabupaten Pelalawan Dalam Mempromosikan Permainan Jong Katil Di Kecamatan Kuala Kampar Sebagai Event Wisata. Other thesis, Universitas Islam Riau.

Preview

Text ANGGUN RAHAYU.pdf Download (2MB) | Preview

Abstract

This research aims at how the tourism communication activities of the Pelalawan Regency Youth and Sports Tourism Office in promoting the Jong Katil game in Kuala Kampar District as a tourism event. This study uses a qualitative descriptive method. Data collection technique used in finding informant is purposive sampling technique. The result of this study indicate that the tourism communication activities of the Pelalawan Regency Youth and Sports Tourism Office in promoting the Jong Katil game in Kuala Kampar District as a tourism event use a promotional mix such as advertising using outdoor media, sales promotion is carried out free of charge, publications such as brochure and magazines and personal selling such as holding events and also participating in other regional events. Then there are the supporting factors of the Pelalawan Regency Youth and Sports Tourism Office in promoting in the Jong Katil game in Kuala Kampar District as a tourism event in the form of support and collaboration with the Kuala Kampar District and Youth and community leaders. Meanwhile, the inhibiting factors of the Pelalawan Regency Youth and Sports Tourism Office in promoting the Jong Katil game in Kuala Kampar District as a tourist event are in the form off less strategic competition locations, lack of cooperation with the media, no sponsors and no packages that can make Jong Katil a leading tour.

Actions (login required)

View Item