Putri, Desma Yana Syah (2019) Faktor-faktor Yang Mempengaruhi Konsumen Membeli Fashion Muslimah Di Online Shop (studi Pada Mahasiswi Universitas Islam Riau). Other thesis, Universitas Islam Riau.
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Abstract
This research is motivated by the increasing awareness of Muslim women to use fashion is increase, this condition is followed by increasingly varied of fashion. Fashion is a makeup, style, or appearance for someone who really plays an important role. Fashion is not only driven to fashion, but covers the whole while clothing is Muslim or Muslimah clothing. The formulation of the problem is what factors affects consumers to buy Muslim fashion in an online shop. The purpose of this study is to find out what factors affects consumers to buy Muslim fashion in an online shop. The theoretical framework in this study is that the factors that affects consumers are cultural factors, social factors, personal factors, psychological factors, marketing mix factors, and consumer behavior factors in the Islamic perspective. The type of research used is causality design. The types of data used in this study are primary and secondary. The population in this study are all female students of Riau Islamic University and sample of 1 people. The sampling technique is Proportionate Sratifed Random Sampling. While the data collection technique is a questionnaire. To analyze data, quantitative analysis is used. In analyzing quantitative data, multiple linear regression analysis is used where the calculation process uses SPSS for Windows Version 22.0. The results showed that the six factors that influence consumers to buy Muslim fashion in online shop are cultural factors with values of –1,246, social factors with a value of 1,227, personal factors with a value of 2,755 psychological factors with a value of 2,833, marketing mix factors with values amounting to 2,595, and consumer behavior factors in an Islamic perspective with a value of 2,393. And it can be seen that the most dominant factor affecting consumers to buy Muslim fashion in online shop is a psychological factor of 2,833.
| Item Type: | Thesis (Other) |
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| Uncontrolled Keywords: | Factors, Consumers, Muslim Fashion |
| Subjects: | B Philosophy. Psychology. Religion > BV Practical Theology > BV1460 Religious Education |
| Divisions: | > Ekonomi Syariah |
| Depositing User: | Mohamad Habib Junaidi |
| Date Deposited: | 22 Feb 2022 03:12 |
| Last Modified: | 22 Feb 2022 03:12 |
| URI: | http://repository.uir.ac.id/id/eprint/6245 |
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