Pengaruh Gaya Hidup Dan Kelompok Referensi Terhadap Keputusan Pembelian Chatime Di Pekanbaru (Studi Kasus Mahasiswa Di Fakultas Ekonomi Dan Bisnis Universitas Islam Riau)

Alaviyah, Tuti (2021) Pengaruh Gaya Hidup Dan Kelompok Referensi Terhadap Keputusan Pembelian Chatime Di Pekanbaru (Studi Kasus Mahasiswa Di Fakultas Ekonomi Dan Bisnis Universitas Islam Riau). Other thesis, Universitas Islam Riau.

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Abstract

This study aims to determine the effect of lifestyle and reference groups on purchasing decisions of Chatime in Pekanbaru. The sample in this study amounted to 75 people with the sampling method using Purposive Non Probability Sampling. The method of data analysis was descriptive quantitative with multiple linear regression analysis tools. The results of the study indicate that lifestyle and reference groups have a positive and significant influence on the purchase decision of Chatime in Pekanbaru. Keywords: Lifestyle, Reference Group and Purchase Decision

Item Type: Thesis (Other)
Uncontrolled Keywords: Lifestyle, Reference Group and Purchase Decision
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: > Manajemen
Depositing User: Febby Amelia
Date Deposited: 21 Feb 2022 07:47
Last Modified: 21 Feb 2022 07:47
URI: http://repository.uir.ac.id/id/eprint/6196

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