Pengaruh Tutorial Kecantikan Di Youtube Terhadap Minat Beli Kosmetik Pada Wanita” (Studi Pada Mahasiswi Fakultas Ekonomi Universitas Islam Riau)

Devi, Suci Permata (2021) Pengaruh Tutorial Kecantikan Di Youtube Terhadap Minat Beli Kosmetik Pada Wanita” (Studi Pada Mahasiswi Fakultas Ekonomi Universitas Islam Riau). Other thesis, Universitas Islam Riau.

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Abstract

This study was conducted to analyze the effect of beauty tutorials on interest in buying cosmetics in students of the Faculty of Economics, Islamic University of Riau. The data analysis method used is descriptive and quantitative methods using SPSS version 21. The sample used in this study was 80 respondents who were taken using purposive sampling and the data collection method used an indirect (online) questionnaire. The results showed that partially beauty tutorials on Youtube had a positive and significant effect on the interest in buying cosmetics in students of the Faculty of Economics, Islamic University of Riau. Keywords: beauty tutorial, buying interest, Youtube

Item Type: Thesis (Other)
Uncontrolled Keywords: beauty tutorial, buying interest, Youtube
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: > Manajemen
> Manajemen
Depositing User: Febby Amelia
Date Deposited: 21 Feb 2022 07:46
Last Modified: 21 Feb 2022 07:46
URI: http://repository.uir.ac.id/id/eprint/6181

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